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Qatar Tourism aims to attract key markets for major events

Qatar Tourism aims to attract markets such as India and China for major events like the Doha Jewellery and Watches Exhibition (DJWE), which returns this year at the Doha Exhibition and Convention Centre from May 9 to 13, a senior official said.
“The main tourists that come to Qatar are Indians and Saudis and they are our main target audiences,” Sheikha Hessa al-Thani, head of Marketing and Planning department at Qatar Tourism told a recent roundtable discussion with media.
Qatar Tourism is also expecting visitors from the GCC markets such as Kuwait and Saudi Arabia – where a campaign promoting DJWE 2022 went live on Thursday.
The much-awaited 18th edition of DJWE’s main campaign celebrity is Bollywood superstar Alia Bhatt, the official pointed out.
The event, which brings together more than 500 brands from over 10 countries across 30,000sqm, will feature two pavilions: the Indian pavilion with 18 exhibitors and the Turkish pavilion with eight exhibitors.
With a huge number of visitors expected to attend during the five-day event, Sheikha Hessa said the DJWE will follow all the Ministry of Public Health’s Covid-19 precautionary measures.
“DJWE, one of our longest-running events that has grown to attract exhibitors and visitors from international markets, is the only business-to-consumer show of its kind in the region, connecting brands with customers directly,” she said while adding that various brands from all around the world are participating this year, catering to varied consumer tastes.
With the travel restrictions eased now, Qatar Tourism is expecting a large number of international visitors this year as it is set to host the country’s first Eid Festival from May 3 to 5 at the Doha Corniche.
The highlights of the three-day festivities include the region’s first-ever giant balloon parade, marching bands, daily firework displays, carnival games, and food stalls for residents and visitors to enjoy.
Live music concerts will witness top artistes from the Arab world – Mahmoud al-Turki, Nasser al-Kubeissi, and Sultan Khalifa – performing in Qatar.
According to Visit Qatar website, al-Turki, who will be performing on May 3, is an Iraqi artiste, singer and composer who started his career in 2012 and achieved huge success in terms of views on YouTube and all social media platforms. His concerts have attracted large audiences, and he has presented a group of singles that were great hits.
Al-Kubaisi, a Qatari artiste, singer and brother of noted singer Fahad al-Kubaisi, will be on stage on May 4. Despite his young age, he has made a name for himself in the world of Qatari songs. He has gained a huge following on social media, including in other Gulf countries.
According to Qatar Tourism, al-Kubaisi “was at the Coral Swar Theater to perform the most famous patriotic song ‘Allah Ya Omri Qatar’ which turned into a stepping stone to his fame”.
Khalifa, a renowned Saudi Arabian artiste/singer and composer who is famous by the name Hagrous, is better known for songs: “Adman Hubk”, “Qalil Alshawq”. He has taken part in many of the Saudi General Authority of Entertainments concerts and festivals and national day parties. He is a former football player of the Al-Qadisiyah team.



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